We are not typically a winery that promotes large events, parties or anything remotely near being a festival. So why Summer on Ice? Our ice style wines are lovely, priced very well, and enjoy a good following by winery customers and the stores and restaurants that carry our wines. But we were frustrated with the constant negative perception created by comments from “real” ice wine producers, suggesting ours are somehow inferior. How to fight back? “Let’s have fun with it” – came the suggestion from our marketing and PR guru.
And fun we did have! 5 hours, 6 unique tasting stations, over 20 sweet and bubbly wines, some mixed in cocktails. We did not talk once about frozen grapes, winter, being cold. And what’s more, we did not serve a dessert type of food until 4 pm – until then everything was savory, salty, spicy, fatty, cheesey and thoroughly delicious. Thanks to Chef Brud Holland, Wagner Vineyards, Finger Lakes Distilling, Finger Lakes Culinary Bounty and Seneca Lake Wine Trail all for being key partners in this exciting event, and thanks for wines, cheese and food from many more. We are already planning next year’s bigger and better event.
As if starting a new event was not enough, we felt compelled to have a big presence in the #WBC15 Wine Bloggers Conference. How could we pass up the opportunity to connect with so many enthusiastic wine writers and fans? All of whom left here full of excitement and ready to spread the word about the fine wines of the Finger Lakes. We were tired, but we had so much fun and made so many new writing friends.